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  The Internet is not unlike any of the other popular media we have today. Such as newspapers, magazines and television. Actually, websites are very similar to the magazine in a lot of ways. They both have pages and the layout is very close to the same. Also, people view the two in the same manner. When we go online and start "surfing the net" its like thumbing through a Newsweek or a Time magazine. Scanning over the pages till something catches our eye.
  Which brings us to the philosophy of web design. Simplicity is best. Clean, simple and straight forward. This does not mean black text on white background. Far from it. But too busy can be distracting. Taking away from the focus of the webpage. And in turn, interest is lost and the customer moves on.

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